Your Garden, Your Heaven

Design your Garden with latest trends

Roof deck gardens are becoming more popular amenities in the age of green living. Roof deck gardens have been around for decades but have not been constructed often due to maintenance and use of space. Maintenance issues will involve manpower and plant maintenance. Uses of space issues include the decision of architects to make efficient use of the roof deck to locate service or utility pipes including water or air conditioning.

Roof gardens today though, are proving to be efficient as well as environmental-friendly amenities added on top of residential condominiums, office buildings and malls. Promoting the use and construction of roof deck gardens can be done efficiently and directly through promotional print materials. Below is a list of materials that can promote the use of roof deck gardens.

Catalogs-Catalogs are comprehensive, informative, promotional materials for customers. Catalogs can feature a complete display of all the elements involved in the design and installation of a roof deck garden. These include types of outdoor furniture such as plant and tree pots, jars and boxes. It can display types of planting including grasses, groundcover, flowering shrubs, hedges, and trees. Catalogs can easily be custom designed and printed in standard sizes including 8.5×5.5, 8.5×11 and 12×12 inches. Customer can choose from wire-o or saddle-stitched binding.

Postcards-Postcards are a novel way to promote roof deck garden design services and installation. Famous and high profile roof deck garden projects can be used as postcard images. Postcard sets can be used as special giveaways or gifts to loyal clients. Postcards today can also be printed in front and back, full color using digital printers. Offset printers are used for wholesale orders.

Pocket folders-Pocket folders on the other hand, can be used to promote roof deck design and installation services during landscape design fairs, exhibitions, or trade shows. The pocket folders can include information and images. It can contain postcards and flyers.

When printing promotional materials, it’s also ideal to research around for local, high-quality, affordable printers. Social netowrking sites, blogs and review pages can contribute helpful information on commercial printing. Uprinting for example, is an online printing company that has pages in other popular social network sites including linkedIn, facebook, yelp, youtube, flicker and twitter.

Landscape and garden design fairs can be challenging to promote on a budget. However, there can be affordable and effective ways to market such events. If budget does not permit large scale, high-impact advertising campaigns, small-scale methods can work faster too. A possibly faster way to spread the message about an upcoming garden and landscape design fair is through the use of small marketing collaterals such as poster and flyer printing. There are easier ways to design and print flyers today. Apart from creating them using personal printers, online printers offer professional quality, flyer printing services  at low, affordable rates, even throwing in free, added value services such as digital proofing and sample material catalog delivery. Below are some ideas on how flyers can be used as effective marketing tools for landscape design fairs:

•    Flyers can serve as mini catalogs- Landscape installations appearing in a landscape or garden show can be printed in full color on flyers. The installations can look attractive on flyers. Flyers can feature full landscape designs, plant collections, paving and finishing materials, water feature installations, and sculptural elements. Online printers today can easily print large quantities of full color flyers with designs uploaded by customers or choose from professionally-designed templates. Customers are free to choose to use matte or glossy finished papers for a more polished look. Apart from landscape installations appearing at the fair, flyers can also catalog featured landscape designers; special lectures, demos and programs to be held at the fair.

•    Flyers can be used as promo materials-Apart from just advertising the fair, flyers can double as promo cards that announce special discounts for early registrants, for students, the elderly, trade organizations, companies, landscape material suppliers, socio-civic groups, garden clubs, and plant collectors. The flyers can also double as materials to avail free giveaways from landscape supply stores, concessionaires and landscape design services at the fair.